The effect of atmosphere on customer perceptions and customer behavior Essay

The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets - Essay Example This research will begin with the statement that in the current age of globalization and the increased diversity of products, the shopping behavior of most people has changed significantly. Gone are the days when a shopper would simply walk into his or her favorite store and purchase what he or she likes. However, the shopping and customer world has changed, with many more options available. Even the option of going to the store or supermarket has been expanded to include online shopping and deliveries. In some ways, the shopping experience has evolved with more customers focusing less on shopping and more on the experience of shopping. Retailers also have better options in their products, prices, as well as store spaces, allowing for greater diversity in their options. Retailers are also eager to gain brand loyalty from customers as an added business advantage. In order to secure such loyalty, retailers have set out to improve the environment in their stores. They believe that with an enticing environment in their stores, they would be able to promote positive emotions and feedback from customers and draw them into the stores. Factors which refer to the store’s environment can impact on customer feelings and experiences, also affecting their purchasing behavior, their level of consumption, how much they would spend, and their satisfaction with the experience. A good experience while shopping in a store would likely prompt a repeat visit in the future; it can also facilitate spending in the store, including impulse purchasing. Currently, profits from chain store supermarkets are not too remarkable, and concerns have been raised on how to provide pleasant and inviting shopping experiences for customers in order to increase customer spending as well as increase their time of stay in the store.  

Write Experience Essay Example | Topics and Well Written Essays - 750 words

Write Experience - Essay Example They deliver on time and follow our quality procedures, which our contract stipulated. Unfortunately, they have had lapses in their quality assurance procedures, due to a labor strike that affected their workforce. Because of this, the remaining workers were pressed to do more, which obviously, they could not achieve. Several employees admitted being too tired for the quality check procedures we had asked them to perform. On June 2, 2012, only one employee was present for quality checks, instead of three, and he worked double shifts. This affected his judgment and he missed checking several packages, which the CCTV also showed. Because of this, some of the ingredients that the supplier delivered had been contaminated and still delivered to us. At present, we are working with the supplier regarding this problem. They admitted their quality lapses and are willing to pay for the hospitalization and medical expenses of those who are affected. We also suspended our contract with them, until they could hire enough people for their quality management system. At present, we already contracted a new supplier, who agreed to our renewed meticulous quality standard system. In addition, we also assigned one of our staff to conduct additional quality checks. She is Mrs. Linda Ashcroft, a nutritionist and food technologist. She will be in charge of designing, assessing, and implementing food quality standards. She presently evaluated our delivery, storage, cooking, and service systems and provided recommendations that we will immediately implement. We also invited the Food and Drug Administration (FDA) to conduct a monthly review of our food and service quality. They are willing to send representatives to perform regular inspections. We hope that through these efforts, we can regain your confidence in our restaurant. We will do better from this time forward and we will be become more critical of our quality standards and procedures, and subject our suppliers to the