Start up of Replacement Ink Assignment Example | Topics and Well Written Essays - 2000 words

Start up of Replacement Ink - appellation ExampleThe concept of CRM is very closely related to the alliance securities industrying. It suggests that maintaining and fostering personalised alliances, in the linguistic context of profession to consumer sales, can definitely lead to profit if it is combined by a mutual alter of benefits and fulfilment of promises on the part of both the parties i.e., buyers and sellers. CRM therefore involves managing client information in a port that can lead the organisation to satisfy its nodes in a better manner. A new business of replacement inkjet cartridges, in the same(p) vein, needs to employ effective customer human kind management programs much(prenominal) as customer surveys, wait on evaluations, pre-sale and after sale inquiries on a database driven system so as to foster the relationship with its customers and stimulate customer obedience. Loyalty is regarded as an important aspect of relationship management. Crosby (2002, p27 3) expounds that, loyalty refers to a hygienic emotional attachment to a firm that is manifest in customer behaviours like staying with the company, recommending it, buying redundant products and services and so forth. At the crux of customer relationship management is the concept of customer loyalty. CRM programs are basically designed to keep the customers loyal to the organisation. The customers display their loyalty mainly by glide slope to the company every time the same product is needed or recommending the product to the others. However, this report focuses on the criticism of relationship.... A new business of replacement inkjet cartridges, in the same vein, needs to employ effective customer relationship management programs such as customer surveys, service evaluations, pre-sale and after sale inquiries on a database driven system so as to foster the relationship with its customers and stimulate customer loyalty. Loyalty is regarded as an important aspect of relationship management. Crosby (2002, p273) expounds that, loyalty refers to a strong emotional attachment to a firm that is manifest in customer behaviours like staying with the company, recommending it, buying additional products and services and so forth. At the crux of customer relationship management is the concept of customer loyalty. CRM programs are basically designed to keep the customers loyal to the organisation. The customers display their loyalty mainly by coming to the company every time the same product is needed or recommending the product to the others. CRM programs can be initiated to enhance relationships at both ends i.e., the suppliers as well as the customers. However, this report focuses on the criticism of relationship building in case of business to consumer sales. Criticism Of Customer Relationship Management In The circumstance Of Business to Consumer SalesDespite the fact that there happen to be several benefits attributable to the effectuation of customer relatio nship management, several criticisms have been levied against this concept in the context of business-to-consumer sales. In a consumer market scenario, the customer relationship management is not considered to result into enhanced customer relationship. A study of publications for example, Mishra et al. (1998), Gronroos (1994), Bagozzi (1995), Tax et al.