Consumer decision-making models Assignment Example | Topics and Well Written Essays - 500 words

Consumer decision-making models - Assignment ExampleHowever, in casing of holiday decision making, the process is not that logical and uniform.The need for a holiday is a luxury for most people and hence their decisions are truly flexible. The decision to go on a holiday is dependent as much on external factors as the aspiration of the customer. Many times, the decisions are made due to other co-customers. Also the actual purchase decisions are often made very late in the process in order to avoid risks and regrets. While in traditional models, the customers seek for a product before buying it, in case of holiday decision making the search may actually continue during or even after the experience. The decisions regarding holidays are more emotional than reasonable and are often dependent upon right opportunity and adaptability. Most of the holiday customers tend to fall in the Affective quadrant of the FCB grid (Erasmus et. al. 2001).2.The information search process for a househo ld appliance is quite different from that of a holiday planning. In case of a household appliance, the customers recognize or discover the need of the appliance due to an unmet need say not able to have fruit juices because juicer is not available at home. However, in case of holiday planning, a holiday may simply be planned because a friend or a relative is going.