Development of a marketing plan in relation to a product, my choice of Essay

Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company - Essay ExampleBasically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers specific needs and wants. prorogue of Contents Executive Summary . 2 Table of Contents . 3 1.0 Introduction .. 4 2.0 Main Purpose and Marketing Research Objectives . 4 3.0 outer Marketing Analysis ... 4 3.1 Environmental Analysis ... 4 3.1.1 Political Factors .... 4 3.1.2 Economic Factors .... 5 3.1.3 Social or Socio-demographic Factors ...... 5 3.1.4 Technological Factors ...... 6 3.2 Competition Analysis .. 6 3.3 Target Customer Analysis .. 7 4.0 SWOT Analysis ... ... 8 5.0 Marketing Programme . 8 5.1 Product . 8 5.2 Branding .. 9 5.3 Promotion 9 5.4 Pricing . 9 5.5 Distribution . 10 6.0 Implementation Schedule 10 7.0 Conclusion .. 11 Appendix I PEST Analysis 12 Appendix II SWOT Analysis . 13 References .. 14 17 Bibliography . 18 21 1.0 Introduction In breeding for the upcoming 2013, Nissan Z-sports car made a dramatic come back to the market with its 370Z (Star Motoring 2012). To enable the company increase its ability to sell this position sports car model, a marketing plan will be presented on behalf of the company. 2.0 Main Purpose and Marketing Research Objectives The main purpose of this marketing interrogation plan is to enable the company increase its total net revenue by up to 10% over the next 6 months after 370Z is interchange in the market. The main marketing research objective is to apply different marketing theories in the case of Nissan. In response to the main purpose of this study, the adjacent research